High rising building, the Central Green, the Riverside Avenue, the Century Avenue, the modern urban landscape makes Lujiazui Finance & Trade Zone a well-known wedding palace. The White Magnolia Wedding which is sponsored by Shanghai White Magnolia Wedding Committee, Shanghai Lujiazui Development (Group) Co. Ltd. and Pudong New Area Tourism Association is welcomed by more and more people. It is opposite to the Rose Wedding holding in Puxi with its feature. On October 28th, Pudong Lujiazui add another Urban Tourism program --- White Magnolia Wedding.

The beautiful scene of Lujiazui attracts many lovers. On every weekend and holiday, People come to take photographs at Lujiazui Central Green and the Riverside Avenue one after another. Also some lovers hold individual wedding ceremony at the Central Green. So， Lujiazui Development(Group) Co. Ltd. held the first magnificent White Magnolia Wedding on May 27th, the memorial day of Shanghai's liberation, which attracted the attention of the society. It has become the Shanghai brand wedding and is listed as one of assigned programs of Shanghai Tourism Festival. For making full use of available resources in Lujiazui District, making progress in service function development, establishing Pudong economic & culture brand, agglomerating the mood of culture, people and commerce，embodying Pudong New Area Government being close to people fully, constructing spiritual civilization, Lujiazui company held the second White Magnolia Wedding.

On October 28th, the whole ceremony included crossing the Double Happiness Gate, walking along the lovers' street, certifying the Century Marriage, letting out birds of peace, etc. Zhou Yupeng the Vice-mayor of Shanghai Municipal Government came specially and sign on "Marriage Card" to certify their marriages.