The slogan of this model contest is: communication, development, and prosperity. It aims at improving the model's recognition, understanding, and exhibition of clothes, and promoting the commercialisation of the nation's model industry and bringing the industry into line with international norms.

This contest started in March, 1996, with the establishing of contest areas by 13 provincial and municipal TV will select 4 models for the national contest.

Also taking part in the contest are 20 models from overseas, who are selected and recommended by model agencies, fashion magazine publishers, and other organizations. They will enter the final contest after the selection and confirmation of the organizing committee of the contest.

With the presence of a strong lineup of a jury, in September, 44 Chinese and foreign models will compete for the 12 awards, the "Top Ten Models Award"(10), the " best On Camera Award"(1) and the " Most Potentiality Award"(1).